Various Parishes in Southeast Louisiana
Mall + Clinic Signage, Flier + Millage Campaign Brochure
Access Health Louisiana is a network of more than 12 Federally Qualified Health Care Centers in southeast Louisiana. Their needs included signage to communicate with patients about services at their locations. Melismatic Designs LLC also assisted with large format printed window displays for a new clinic at the Esplanade Mall in Kenner and helped get the word out about an upcoming tax renewals in St. Bernard and St. Charles Parishes.
Campaign collateral – It’s in the details
There’s a certain trick to doing communications and collateral around a millage (property tax) campaign. Usually, the entity requesting the tax revenue cannot ask voters to support the measure – that makes calls to action a bit specific. There’s an ask to cast a vote, but never an ask to cast a vote FOR.
Access Health Louisiana’s leadership approached Melismatic Designs LLC to tell the story of its impact on St. Charles Parish ahead of a millage renewal. All the technical information had to be there – facts, figures, sample ballot, etc.
This was my third time working on a tax renewal campaign, so I knew the importance of branding and naming. The slogan became ‘Public Health Matters,’ a direct call to the audience. All of the copy and imagery centered on this theme, ensuring voters understood the importance of Access Health Louisiana.
Below is sample social media post content:
A HEALTHY RENEWAL FOR ST. CHARLES PARISH: On November 6, St. Charles Parish residents will vote on a 0.61-mill*, 10-year property tax renewal to continue supporting public health unit facilities. The St. Charles Community Health Center has provided public health services, such as life-saving immunizations, to thousands of parish residents for almost two decades. The impact contributes to St. Charles’ consistent performance as one of the healthiest and most productive parishes in the state.
The measure passed with 67 percent of the vote in November 2018. Representatives with Access Health also used the brochure and in-clinic signage to communicate with stakeholders, patients and the public at-large.