Meritorious Award, Brochures Category
2016 National Association of County Information Officers’ Awards of Excellence
The goal for this piece was a daunting one – attempt to summarize 8 years of St. Charles Parish government accomplishments in a single publication with a deadline of less than one month. Graphic design was just one task of many in Melismatic Designs LLC’s owner’s former job as Public Information Officer. In order to manage the scope of the project, the brochure focused on easily digestible statistics, along with short written blurbs and action-based images. This strategy effectively communicated the desired message with a simple skim from readers. This brochure was mailed to more than 24,000 mailboxes in the parish.