Hi, I’m Renee Allemand Simpson, owner and creative director at Melismatic Designs LLC.
There’s no doubt there are differences between how businesses communicate with their customers and how government entities communicate with their constituents. But the principles are the same. Draw a reader in. Provide value. Prioritize the most important information. Leave room for creativity. Never forget your call to action.
I’m a Louisiana native living in the River Parishes, that area between New Orleans and Baton Rouge known for its amazing food and historic plantation homes. It’s an interesting place; full of tight-knit families and easy access to the culture of New Orleans.
I believe coming from a small town provides a great perspective on the intricacies of human communication. Even before I decided to formally study journalism, I learned the importance of communicating short; of saying what you mean; of not mincing words but being able to use their charm and persuasiveness when necessary.
I have always been drawn to creative expression, and in school my interests varied; from taking voice and piano lessons, to studying visual art and creative writing; to learning about computer science, math and how to research. All of those experiences inform the work I do today. (I like to categorize it as equal parts right and left brain.)
After college, I spent some time working at a daily newspaper in a mid-sized city in Louisiana. There I honed graphic design and writing skills while working with local businesses. (Oh, and I also learned how to abide by those pesky deadlines!)
I moved on to become the Public Information Officer (PIO) for my home parish (county) of St. Charles, based in Hahnville, La. This job is also the reason I found myself reporting on a drainage project, with culverts being installed – you guessed it – underneath a train track in the middle of a sugar cane field!
My team and I were honored with multiple awards from the National Association of County Information Officers. The parish website was given an ‘A’ rating for transparency. Government social media channels were established and consistently updated. The government access cable channel was filled with original local programming.
And at the heart of everything we did were the needs of the residents – whether providing life-saving information during an industrial accident or hurricane threat; or simply directing live coverage of a parish council meeting.
After 8 years of working in government, I decided to fulfill my lifelong – as identified during my PIO job interview! – dream of opening my own business. Today Melismatic Designs LLC is focused on assisting businesses and organizations with achieving their goals in communications, marketing, public relations and more.
I want to put my skills and experience to work for you! Thanks to the great invention that is the World Wide Web, I can be available to work with clients all over the state, country and world.
To get started, contact me and tell me what you’re looking for. I’d be happy to work with you to create a customized plan to meet your goals.
MEET RENEE: FUN FACTS
- My career goal growing up was to become a famous singer. This lead me to perform Mariah Carey’s “Vision of Love” at my 6th-grade talent show. Nowadays I just live vicariously through Kelly Clarkson, who I was lucky enough to meet in 2012.
- I have an extremely furry family. My husband and I are pet parents to Daisy, Vinny, Ladybug and Tony (all terrier mix mutts), as well as aloof (but oh so cute) bunnies Reggie and Kizzy.
- I graduated from Southeastern Louisiana University with a major in mass communication and a minor in digital design. While there, I competed in and won first place in a regional collegiate copy editing competition. NERD ALERT!
- We always believed my family ancestry was Cajun French and German. That is until my dad did some genealogical research. Come to find out, I can trace my lineage to Canary Islanders who immigrated to Louisiana in the 1700s. Our branch of the Isleños settled along Bayou Lafourche.
- I dig social media, video editing, writing and so much more. But my true passion lies in print design. One of my favorite things is figuring out page layout puzzles. And that’s what it is – a puzzle! Give me some content and a page size, and I’m game to make it work!