A brand new genealogy business brand – It’s in the details
Usually, when a new client calls to set up a meeting, the aim of the business or organization I’m about to design for is exceedingly clear. But not this time!
I walked into this client meeting not knowing what I was going to be presented with. My client was someone I had worked with in the past in a wholly different capacity. All I knew was that my client was excited… the kind of jumping-up-and-down excited you get when you’ve truly found your calling.
The passion present at our first meeting was palpable.
The research had been done. The plan was written. The ideas had been brainstormed. And quite honestly, I’d never really heard of anyone starting up a genealogy business. Yet here I was, about to tag along on a journey which is still unfolding!
Together, we created the naming and tagline underlying this new venture. My client had been intimately involved with family members researching their family trees. And there’d even been successful work uniting birth mothers with their given-up-for-adoption children. The business will truly be a labor of love.
Heritage With Heart was born.
You can check out the brand look below. Let me know what you think by posting a comment!
Be sure to check back daily until New Year’s Eve to see more of my work this year… and get some insight into the Design Details…
Renee A. Simpson is a communications specialist and graphic designer in the Greater New Orleans area who offers graphic and print design services to small businesses. Her “corporate office” is south of 90, y’all. For more information about her, visit www.melismaticdesigns.com.