Establishing authority – It’s in the details
The final entry into this year’s Design Details series is a book layout that has helped further establish my client’s authority in the realm of personal injury law.
Loyd Bourgeois of Louisiana Disability Law in Luling had established himself early on as the go-to attorney for disability help. He works diligently on behalf of folks who are having trouble gaining Social Security Disability benefits.
His goal for 2018 was to begin attracting personal injury clients. In order to do that, he wrote a book providing tips to automobile accident victims in Louisiana. (And it was actually his second book! He’s already the author of “9 Mistakes That Can Disable Your Social Security Disability Claim.”)
ENTER: The ‘Quick Guide to Louisiana Accident and Injury Claims.’
My task was to present this useful information in a book layout! The copy follows a countdown format, with each tip presented as its own ‘chapter.’ The copy is chock full of bonus tips (which were presented in sidebars) and even personal stories. Most chapters included stock imagery and graphics.
The finished book ended up using 40 pages. The look is approachable, not corporate. Yet it sticks very closely to the branding look Louisiana Disability Law has already cultivated on its social media, printed and web materials.
Mr. Bourgeois was able to use the book as a lead magnet to target potential clients, as well as a giveaway during community presentations.
You can check out the book to the right and below. Let me know what you think by posting a comment!
Renee A. Simpson is a communications specialist and graphic designer in the Greater New Orleans area who offers graphic and print design services to small businesses. Her “corporate office” is south of 90, y’all. For more information about her, visit www.melismaticdesigns.com.