Branding – It’s in the details
Welcome to the second installment of Design Details, a series that takes a look at how good design can support the goals of small businesses and organizations. Today I’m featuring one of my branding redesign projects from 2018. It’s for a cause near and dear to me.
New Orleans dog and cat rescue organization Animal Helper was looking to define a new, more sophisticated branding look that called in elements of its home city.
The rescue’s original logo was a line drawing done by a child. While it was charming, the group’s leadership saw the need to present a more polished image.
So I went to work…
The idea for the new main fleur de lis logo was already conceptualized. It just needed a little fine tuning – which I completed in Adobe Illustrator. The rest of the look was built around the logo, combining clean lines, pet silhouettes and a bit of a metropolitan 1920s vibe.
The color scheme brings in a purple (reminiscent of Mardi Gras), a sophisticated dark blue and a lighthearted peach and muted pink. (When you’re dealing with puppies and kittens, there’s no way the color scheme could be somber!)
This project was done on a pro-bono basis, and I was happy to support local animal rescue through the skills I use every day. Animal Helper now has a full branding suite – including fonts, colors, patterns and submarks – to use in future projects… everything from t-shirts to websites.
You can check out the new branding look on this page. Let me know what you think by posting a comment!
Be sure to check back daily until New Year’s Eve to see more of my work this year… and get some insight into the Design Details…
Renee A. Simpson is a communications specialist and graphic designer in the Greater New Orleans area who offers graphic and print design services to small businesses. Her “corporate office” is south of 90, y’all. For more information about her, visit www.melismaticdesigns.com.